-
Coleman Creative strategy
Sourced creator. Concept, script, casting and edit by me.
-
Coleman Creative strategy
Sourced creator. Concept, script, casting and edit by me.
Brief
I worked on a creative strategy campaign for Coleman Pro coolers, overseeing the project from initial concepts through post-production. The scope included eight deliverables across multiple formats.
The campaign brought together strategy, scripting, talent sourcing, and editing. My role connected those stages so the creative direction could carry through to the finished content.
Approach
I began with concept development and scripting, establishing the direction for the campaign before moving into talent sourcing. This gave the production a clear creative starting point.
I then oversaw editing and post-production across the eight deliverables. Managing these connected stages allowed me to guide how each concept became a finished piece of content.