ColorIt

Paid ad creative informed by craft and DIY experience

28% thumbstop rate
3.21% click-through rate, among the highest in the account
$37 CPM

Case study 02

Crafts & DIY · Paid ads

ColorIt Paid ads

Brief

I worked with ColorIt for more than three months to create paid ad sets. The partnership drew on my background in craft and DIY content.

My focus was to bring that category experience into creative developed for ColorIt’s customers. The work combined audience understanding with performance insights to inform future content.

Approach

My experience in the craft and DIY space gave me a useful starting point for understanding ColorIt’s customers. I brought that familiarity into the development of the ad sets.

The creative process continued beyond the initial deliverables. Performance insights helped refine future creatives, allowing the work to build on what the ads were showing us.

What I delivered

Paid ad sets
Continued creative refinement

Results

One ad set became a top performer in the brand’s account. The reported results included a 28% thumbstop rate, a 3.21% click-through rate, and a $37 CPM.

The click-through rate was among the highest in ColorIt’s account.

The featured products were also reported as sold out for more than four months during the partnership.

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