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Cat Olmstead

Loop Earplugs

Ongoing paid creative through a retainer partnership

  • 11+ months on retainer
  • 30+ deliverables
  • 3 top-performing ad formats
Case study 04
Wellness & Sleep · Paid ads

  • Loop Earplugs  Paid ads

  • Loop Earplugs  Paid ads

Brief

I partnered with Loop Earplugs on a retainer basis for more than 11 months, producing over 30 deliverables across a variety of formats.

The ongoing scope created room to develop and test ad content over time. It also supported creative exploration across different stages of the sales funnel.

Approach

I used the retainer structure to test new content styles and formats while building a deeper understanding of Loop’s customers. That continuity helped inform future creative decisions.

Rather than treating each deliverable as a standalone project, I approached the partnership as an ongoing process of testing and refinement. Different formats offered different ways to introduce the product and communicate its place in everyday life.

The strongest-performing formats included ads featuring my husband, b-roll paired with voiceover, and lifestyle ads featuring Loop at music festivals. Together, these provided several creative directions for the partnership.

What I delivered

  • Ads with my husband
  • B-roll with voiceover
  • Music festival lifestyle content

Results

Those three formats were the top-performing ad formats identified during the partnership. They provided useful direction for continued creative development.

The partnership combined sustained collaboration with ongoing format testing over more than 11 months.

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